Aaraish Eid Edit – Celebrity Shoot with Saboor Aly | Farah Stores

Aaraish Eid Edit is a celebrity fashion campaign for Farah Stores featuring Saboor Aly and Iqra Kainat Khan, captured in Lahore and executed by Amnah Sikandar Design Studio. The project focused on presenting the Eid collection through a refined and cohesive visual direction, combining celebrity talent with structured fashion storytelling and strong brand alignment.
From creative direction and mood-board design to talent and shoot coordination, grid design, collection logo development, and social media posting, the campaign was developed with a consistent visual approach from shoot execution through digital presentation.